As long-time admirers of White + White for their stunning details, perfect execution and interesting touches, we sat down with their Director and Master Planner, Danielle White, to talk about how hiring a wedding planner can fit into anyone’s budget – and why it should! And if this interview doesn’t convince you, their gallery will!
Tell us a bit about yourself and White + White.
I studied Communications at Queensland University of Technology in Brisbane before securing a government role as a Marketing & Communications Consultant. A lover of bright lights and big cities, I then moved to the UK where I worked as part of the marketing team for the Mayor of London.
I stumbled upon wedding planning when I assisted a friend with her wedding in Fiji and realised I had a real passion for the area, as well as many transferable skills from my previous roles. Soon after, I relocated to Colorado in the US where I secured a number of opportunities working for top wedding and event planners and floral companies.
Upon my return to Brisbane, I continued in the field with an existing Brisbane wedding planner before deciding to launch my own venture. White + White, a cohesive weddings and events styling and planning business, was therefore born six years ago. I have never looked back.
What does W+W do differently?
We pride ourselves on ensuring every wedding we create is unique, innovative and a true reflection of our couple; we do not restrict our services to any one style. We infuse pops of the couple’s personality, common interests and quirks into our weddings. We have a cohesive styling and planning approach that ensures our events look amazing and flow beautifully.
What – or who – taught you to be a wedding planner?
I was lucky enough to gain some amazing experience overseas while working with leaders in the wedding industry in Denver. This put me in excellent stead to return to the Brisbane market with exceptional skills and abilities that allowed me to thrive both in my initial role at an existing company, and in the creation of White + White.
What’s your favourite part of your job?
I especially love meeting couples for the first time and the excitement that comes with getting a grasp on the vision they have for their big day. With that initial contact comes the delight of beginning to visualise and develop inspiration and concepts for something completely innovative and original.
What’s your favourite wedding trend?
At present, we love the emphasis on florals. With springtime comes so many exquisite flower arrangement options from big statement pieces to hanging installations and flower walls. This is always sure to create a bright and beautiful atmosphere for the event.
Gold is the new black when is comes to accent pieces. Details like gold cutlery and gold beaded chargers really add something special to the styling of the event.
What are you bored of seeing?
Every single White + White wedding is so unique that we are yet to be bored of any particular style or wedding trend. I think what we’re probably more likely to be bored of is the opinion that not everyone can afford or can justify a wedding planner or stylist. This just isn’t true.
At White + White we’ve created packages for every budget and for every need and the difference that our professional touch makes is undeniable. At the end of the day we all want the same thing – the most beautiful experience you can imagine and we have the kind of knowledge, experience and networks to be able to deliver in line with every couple’s budget or requirements. It’s all about having an idea and sharing that with a team of people that can show you options you never likely knew existed.
What are the essential ingredients of a beautiful wedding?
Love of course!
From an aesthetic point of view, the key ingredients we believe to making your day truly outstanding is having great lighting, statement pieces, unique details, the right food and drink for your guests and creating an incredible atmosphere (which can be done through such things as your choice of venue and music). We like to work with our couples to create an amazingly memorable experience for both for them and for their guests; an incredibly beautiful and unique wedding that will not be easily forgotten!